We Make Newspaper Advertising National –
in Print and Online
Newspaper National Network LP is a unique marketing partnership that is 85% owned by the top 24 newspaper companies in America and 15% owned by the Newspaper Association of America.
Our clients are leading national advertisers who spend the majority of their marketing budgets in media other than newspapers.
Our core strength is our ability to work with those advertisers and their agencies to find ways to make multi-market newspapers work in support of their marketing strategies. We plan and place ads in over 9,000 newspapers.
We only serve clients where we believe NNN can facilitate more effective use of the newspaper medium. We focus on sixteen targeted advertising categories.
Our premium business model was invented by our shareholders to promote the use of multi-market newspaper advertising campaigns in TV-driven industries like consumer packaged goods. Our model is unparalleled in terms of:
- The breadth and depth of our newspaper industry backing – ranging from the top paper in every major market, NAA-member and non-member papers, and alliances including ethnic, weekly, niche and alternative papers.
- Our integration of Print and Online Newspapers
- Our one-stop premium service model.
- Our ability as one point of contact to provide the best rates and terms applicable with our fees paid by newspapers.
Dear Marketer,
The value of advertising in newspapers has never been greater. Newspapers reach 115 million adults every Sunday in print and nearly 67 million adults every month online, a combined reach of two-thirds of adults. People who read a printed newspaper and use newspaper web sites are the most affluent, educated, and influential Americans. Newspaper advertising is proven to move product and build brands.
With all the media choices we face, newspapers networked at a national scale stand out as an exceptional way to motivate consumers to action. New research shows that newspaper editorial and advertising lead all other media in key engagement and ad receptivity measures including “credibility”, “trust”, and “take action”. Newspapers provide the most highly engaged audience – 62% of newspaper readers say they are usually not doing anything else while reading the newspaper.
“Ad wantedness” is highest in newspapers. In fact, one recent study, reported that 90% of consumers prefer newspapers with ads to newspapers without ads. Newspapers are the primary source for shopping information for most product categories, with 52% of people seeing ads as “valuable” when planning their shopping. $7 billion is spent annually in newspapers by national advertisers, and spending on newspaper websites is growing 30% annually. Whatever your brand objective, we can develop a customized program tailored from our network of 9,000 newspapers in print and interactive.
Newspaper National Network. We are the right partner at the right time.
Thank you,
Jason E. Klein
President and CEO
Newspaper National Network, LP