Newspaper Web Site Use Skyrockets in January

Nearly 75 million unique visitors used newspaper Web sites in January – an all-time high and a 12 percent increase from January 2007.  That means 44 percent of all active Internet users visited a newspaper site. Newspapers, in aggregate, delivered 80 percent more unique visitors than CNN’s digital network, 85 percent more than Yahoo! News and 442 percent more than Google News!

Read the full NAA press release at http://www.nnnlp.com/news/.
Source: Nielsen/NetRatings, Mega Panel Data

The Madness Begins and Newspapers Get You into the Action!

NCAA Selection Sunday is March 15, just in time to get your national campaign in play.  Leverage the immediacy of the newspaper medium to score with fans through a customized, integrated multi-market buy.

Newspaper Sports Pages Deliver:

• 28 million fans that follow NCAA basketball and read the sports section.
• Extensive coverage of the tournament with recaps/stats, interviews, collector bracket pages, and much more!  
• Premium sports and special tournament positions.

NCAA Schedule Breakdown:

Round of 64: March 19-20
Sweet Sixteen: March 26-29
Final Four: April 4
Championship Game: April 6

Don’t miss this slam dunk opportunity. Contact the NNN at 212-856-6304 before the clock runs out!

Advertisers Use Newspapers to Spread Important Messages

As the salmonella outbreak escalated, peanut butter companies took action by placing ads in newspapers across the country announcing that their products were safe for consumption. Newspapers were selected as a trusted medium with broad reach that could be relied upon to deliver reassuring messages quickly and credibly.