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| Newspapers: The Gift that Keeps on Giving |
70% of American adults (18+) read a printed newspaper during an average week which makes the medium a powerful way to reach and engage holiday shoppers. The recently released How America Shops and Spends study conducted by MORI Research confirms that newspapers drive sales as ads are consumed, clipped and acted on. Research highlights:
- 59% of adults rank newspapers first as the medium used to plan shopping or make a purchase decision in the last
7 days
- 56% bought something in the past month as a result of a newspaper ad
- 41% say newspapers are the medium used most to check out ads
Source: How America Shops and Spends / MORI Research 2009, Scarborough Research
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| A Proven Recipe for Success |
Newspaper Food Sections:
The Single Most Important Source of Information When Planning Food Shopping
Today's consumers are spending more time with their local newspaper food section making shopping lists before they even walk down the grocery aisle. And, with more and more people planning to cook and entertain at home this holiday season, it’s time to talk turkey! Research confirms that newspaper food sections are the ideal environment for advertisers as shoppers turn there for recipe ideas and healthy cooking tips.
Advertising your products in newspaper food sections will ensure that they are noticed and will keep them “top of mind” among casual cooks and brand loyalists.
To make a reservation, please call Lynn Lehmkuhl at 212-856-6329.
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