NNN Makes Newspapers the National Media Solution
Newspaper National Network was formed in 1994 by a cross-industry effort to reverse a long-term decline in national advertising in newspapers.
After careful study, the leading newspaper companies in America and the Newspaper Association of America financed the creation and launch of NNN. NNN was initially targeted on a highly selective set of advertiser categories, which did virtually no advertising in newspapers.
Since 1994, NNN has grown considerably:
- Since 1994 NNN's revenues are close to $2 Billlion.
- NNN has offices across the country, including New York, Chicago, San Francisco and Los Angeles.
- NNN's categories have been broadened to encompass virtually all advertising categories where newspapers receive less than 10% of total media spending. Based on the recent expansion of NNN's category scope, these categories spend a combined $70 billion on media, but only $1 billion in newspapers.
- NNN's client list has broadened to include, for example, 7 of the top 10 packaged-goods companies.
NNN's mission is to be the primary, nationwide, mass reach sales and marketing arm for the newspaper industry for targeted national categories of advertising.
In 2003, the NNN shareholder partners collectively reaffirmed their support of NNN by adopting a new mission and operating principles. As a result, NNN has expanded its categories, and strengthened its ability to be a comprehensive one-stop point of contact offering the best the newspaper industry can offer.
Our Partner newspaper companies are shown below:
