Statistics Show Consumers Prefer Newspaper Ads

The Media Where Consumers Go to Check Out Ads
Q: Which advertising medium, if any, do you use the most to check out ads?

Source: How America Shops and Spends, MORI 2005

The Most Preferred Media for Getting Advertising Information
Q: Please indicate the medium form which, “You prefer for receiving advertising information.”

Source: How America Shops and Spends, MORI 2005

Consumers Look Forward to the Types of Ads Found in Newspapers
Q: Please indicate the media from which “You look forward to this kind of advertising”

Source: How America Shops and Spends, MORI 2005