Production Guidelines
Click on the Production Guidelines icon above to download a PDF file containing all the standard advertising sizes.
Placing ads with Newspaper National Network is EASY! We even provide you with all of the production specifications that you will need to run a smooth and effective campaign. Our Ad Production Guidelines detail the basic requirements for materials and the different Broadsheet and Tabloid Ad sizes.
Basic Info
Three types of printing processes are used for newspaper printing: offset, flexography and letterpress. The Newspaper National Newtwork accepts one set of materials for each format size: SAU Broadsheet, Narrow Width Broadsheet and Tabloid. It is recommended that materials be supplied as digital files. This will allow for the most flexibility in adapting to all printing processes and sizes.
Note: Many newspapers have changed to a narrow web width. For a list of newspapers that have converted to narrow web widths, contact us at production@nnnlp.com.
Material Deadlines
Deadlines are "business" days prior to publication date and reflect morning delivery to NNN. Some newspapers or sections – especially for Sunday publications – may have earlier deadlines. Please contact us to confirm.
Interactive Online Ad Guidelines
These guidelines are provided by the Interactive Advertising Bureau. They are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising.
Rectangles and Pop-Ups | ||
|---|---|---|
| 300 x 250 IMU | (Medium Rectangle) | View Sample |
| 250 x 250 IMU | (Square Pop-Up) | View Sample |
| 240 x 400 IMU | (Vertical Rectangle) | View Sample |
| 336 x 280 IMU | (Large Rectangle) | View Sample |
| 180 x 150 IMU | (Rectangle) | View Sample |
| 300 x 100 IMU | (3:1 Rectangle) | View Sample |
| 720 x 300 IMU | (Pop-Under) | View Sample |
Skyscrapers | ||
| 160 x 600 IMU | (Wide Skyscraper) | View Sample |
| 120 x 600 IMU | (Skyscraper) | View Sample |
| 300 x 600 IMU | (Half Page Ad) | View Sample |
Banners and Buttons | ||
|---|---|---|
| 468 x 60 IMU | (Full Banner) | View Sample |
| 234 x 60 IMU | (Half Banner) | View Sample |
| 88 x 31 IMU | (Micro Bar) | View Sample |
| 120 x 90 IMU | (Button 1) | View Sample |
| 120 x 60 IMU | (Button 2) | View Sample |
| 120 x 240 IMU | (Vertical Banner) | View Sample |
| 125 x 125 IMU | (Square Button) | View Sample |
| 728 x 90 IMU | (Leaderboard) | View Sample |
IMU = Interactive Marketing Unit – the standard ad unit sizes endorsed by IAB. See www.iab.net for more information.