WHY ONLINE NEWSPAPERS?

Newspaper Websites are the #1 Digital News Source

Newspaper Websites Out-Deliver News Portals (Millions)

Source: comScore January 2011: News and Information Category; *All Newspaper Websites Net

Newspaper Sites Lead in 24 of the Top 25 Markets

Source: comScore January 2010-December 2010; Average Unique Visitors 18+

Online Newspapers Add Reach...

chicagotribune.com increases the net reach of The Chicago Tribune by 28% among Adults

Source: September - November 2009 Media Audit