WHY ONLINE NEWSPAPERS?
Newspaper Websites are the #1 Digital News Source
Newspaper Websites Out-Deliver News Portals (Millions)
Source: comScore January 2011: News and Information Category; *All Newspaper Websites Net
Newspaper Sites Lead in 24 of the Top 25 Markets
Source: comScore January 2010-December 2010; Average Unique Visitors 18+
Online Newspapers Add Reach...
chicagotribune.com increases the net reach of The Chicago Tribune by 28% among Adults
Source: September - November 2009 Media Audit