WHY ONLINE NEWSPAPERS?
Newspaper Sites 5th Largest in Unique Visitors
Rank Among Top 100 Properties (Millions)
Source: comScore comScore – December 2011
Newspaper Sites Lead in 23 of the Top 25 Markets
Source: comScore February 2011 – January 2012; Average Unique Visitors 18+
Online Newspapers Add Reach...
Boston.com Increases Net Reach of the Boston Globe by 36%
2,238,430 Print/Online Boston Globe Readers
Source: Media Audit May – July 2011