READER RESPONSE
80% of Newspapers Readers are Looking at the Ads
Source: How America Shops and Spends 2011; NAA & Frank N. Magid Associates
Newspapers are Considered the Most Valuable Advertising Source
Source: How America Shops and Spends 2011; NAA & Frank N. Magid Associates
Newspapers are the #1 Source for Coupons
Source: How America Shops and Spends 2011; NAA & Frank N. Magid Associates
Readers Find Newspapers to Be the Most Valuable in Planning Their Shopping
Source: How America Shops and Spends 2011; NAA & Frank N. Magid Associates