Newspapers Outperform Magazines

Some Points to Consider When Buying Print

Newspapers, as well as magazines, offer unique advertising capabilities. Newspapers provide high single-day reach opportunities and exploit immediacy, especially on shopping days. Newspaper readers look for ads for specific information when ready to purchase. Newspapers permit advertisers to target timely messages with daily publication, shorter lead times, next-day editorial coverage and timely tie-ins.

Newspaper Pros:

• Broad Reach
• "Targetability" with sections
• Newsworthy
• Effective scheduling
• Low out-of-pocket costs
• Great couponing

Even the Largest Magazines Have Limited Reach

Newspapers Reach More Upscale Women Than Women's Magazines

Newspapers Reach More Upscale Men Than Men's Magazines