NNN Research Studies

Below are both primary and secondary research studies conducted over a variety of topics including consumer behavior, newspaper readership, integrated newspaper usage and more. Read or contact the NNN to learn more about how newspapers are an integral medium in todays media landscape.

• NAA: How America Shops and Spends 2011
• The Localist: Local Media Usage and Engagement Study
• NNN Coupon Seekers: A Study of Coupon Usage
• Scarborough/NNN White Paper: Readership Key Metric
• NAA: Newspaper Advertising is an Essential Shopping Tool
• NNN Website Influencer 2007 Study
• NNN Integrated Newspaper Footprint 2007 Study
• Sports Media Usage NNN 2006 Study
• GfK Automotive/NNN 2006 Automotive Study
• Millward Brown/NNN 2005 Engagement Study
• NAA: Newspaper Reach- The Competitive Edge
• NAA: The Added Value of Newspapers
• NAA: Power User Study 2006