Newspaper Advertising: Media Industry’s Top Story
Scarborough Research
Internet Opportunity Knocking on the Newspaper Door: Scarborough Research Reports Increase in Newspaper Website Audience; Content and Strategic Promotion are Keys to Online News Success
New York (February 20, 2008)- Scarborough Research, the newspaper audience ratings service, released the results of a special analysis of newspaper website audience… [read more]
Research Brief
Four out of Five Newspaper Website Readers Also Read the Printed Edition
July 17, 2007: A new study recently released by the Newspaper NAtional Network LP, conducted by Scarborough Research, found that 81% of newspaper website users also read the printed newspaper in the last 7 days. [read more]
Editor & Publisher
NAA Study: Newspaper Sites Continue Readership Gains
October 4, 2006: New York: Newspapers are continuing the gain more readers through their Web sites said the Newspaper Association of America today. [read more]
National Advertising
Craft the Perfect Presentation for National Ads
September/October 2006: To be honest, many local newspaper national ad sales presentations are a real snooze. They combine a geography lesson with a pointed slam on the newspaper competition and unfortunately reinforce misconceptions that the newspaper industry is out of step. [read more]
Presstime
Serving Media Buyers Better
June 2006: WINNING OVER AD agencies and media buyers long deemed highly resistant to print newspaper advertising is not a job for the fainthearted. For that reason, Jason E. Klein, president and chief executive officer of the Newspaper National Network LP in New York City, likens his tenacious sales team to America’s most elite fighting force. [read more]
Presstime on Food Sections
Acquired Taste
To appeal to readers and advertisers alike, more newspapers are serving up quality food sections.
December 2005: Newspapers throughout the country are feverishly working to engage readers in new ways, with online blogs, niche publications and community-generated content among the more recent efforts.
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MediaPost
Papers Claim To Beat Other Media, Research Designed To Engage Madison Avenue
September 19, 2005: IN THE FIRST OF A barrage of new research designed to demonstrate the ability of media to attract and hold the attention of consumers for advertisers, the newspaper industry today will unveil findings of a Millward Brown study it claims demonstrates that printed newspapers are still an engaging medium, despite the inroads of electronic media, especially the Internet. [read more]
Mediaweek
NNN Study: Gauging Engagement
September 19, 2005: A study on media engagement being released today by the Newspaper National Network, a national sales rep for the newspaper industry, as expected, offers positive news about newspapers relative to other media. [read more]
Media Daily News
Papers Unveil System For Targeting Drug Ads, Tool Comes As Pharmas Preach Restraint
August 11, 2005: Wednesday launched a new system for targeting pharmaceutical ads based on the geographic reach of newspapers. [read more]
Editor & Publisher
Thinking Outside the Boxy
July 2005: Papers in Detroit, Chicago try to excite advertisers with some fresh new presentation. Newspaper advertising revenue has been advancing this year, but the results – especially over the past several quarters – reveal a slowdown. [read more]
Advertising Age
Papers' ad group goes on offensive NNN section-specific push targets mags, cable
February 9, 2004: The Newspaper National Network, which aggregates over a thousand dailies for advertisers, is approaching marketers with the opportunity to place ads in specific sections, such as sports or business.
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