Newspaper Web Traffic in Top Markets Leaps
to an All Time High
2 Billion Page Views in the NNN Top 25
Published: New York, May 24, 2010
Newspaper websites in the top 25 markets continue to grow at rapid rate, reaching 83.7 million unique visitors in April, 2010, up 10 percent from March, 2010, and up 15 percent from January, 2010, according to data from comScore Media Metrix. Newspaper websites have more traffic and page views than CNN.Com, AOL News, and the Huffington Post.
Total Unique Visitors (000)
| Media/Measures | Jan-2010 | Feb-2010 | Mar-2010 | April-2010 |
|---|---|---|---|---|
| Total Internet : Total Audience | 208,940 | 209,749 | 212,593 | 213,019 |
| NNN Top 25 [E] | 72,922 | 74,689 | 76,022 | 83,744 |
| NNN Top 10 [E] | 61,532 | 61,646 | 62,663 | 70,807 |
| CNN.com [E] | 43,226 | 41,276 | 42,986 | 43,384 |
| AOL News [M] | 32,348 | 30,625 | 31,221 | 31,479 |
| Huffington Post [P] | 22,820 | 22,452 | 24,072 | 22,199 |
Source: comScore Media Metrix 2010. NNN Top 25, NNN Top 10 and CNN.com are all Custom Entities.
"Newspaper websites delivered 2 Billion Page Views in the top 25 markets in April, a new record," said Jason E. Klein, President and CEO of the Newspaper National Network. "When compared to the Huffington Post, newspaper sites in the top 25 markets delivered more than five times the page views and more than four times the unique visitors."
The Newspaper National Network provides a network of these top 25 market sites, and other markets, to national advertisers. Newspaper websites in the top 10 markets experienced even greater growth in April 2010 with unique visitors up 13 percent and page views up 21 percent.
Total Pages Viewed (MM)
| Media/Measures | Jan-2010 | Feb-2010 | Mar-2010 | April-2010 |
|---|---|---|---|---|
| Total Internet : Total Audience | 533,584 | 535,931 | 578,904 | 567,376 |
| NNN Top 25 [E] | 1,642 | 1,663 | 1,803 | 2,046 |
| NNN Top 10 [E] | 1,126 | 1,094 | 1,181 | 1,429 |
| CNN.com [E] | 1,407 | 1,275 | 1,485 | 1,400 |
| AOL News [M] | 776 | 612 | 627 | 603 |
| Huffington Post [P] | 314 | 294 | 390 | 391 |
Source: comScore Media Metrix 2010. NNN Top 25, NNN Top 10 and CNN.com are all Custom Entities.
NNN Custom Entities
NNN’s custom entities were introduced in February 2008. These codes are available to all comScore subscribers and allow advertisers and their agencies to compare newspaper websites against other measure media for buys.
About NNN
Established in 1994, Newspaper National Network LP is private partnership representing virtually all of the newspapers in the United States and the Newspaper Association of America. Its 25 newspaper company shareholders are: Tribune Co. (TRB), Advance Publications Inc., Gannett Co. Inc. (GCI), The New York Times Co. (NYT), The McClatchy Co. (MNI), Hearst Newspapers, MediaNews Group Inc, The Washington Post Co. (WPO) Philadelphia Media Holdings, Chicago Sun Times, A.H. Belo (AHC), Cox Newspapers, The Seattle Times Co., Minneapolis Star Tribune, Newsday, Journal Sentinel Inc., The San Diego Union-Tribune, Freedom, Lee Enterprises (LEE), E.W. Scripps (SSP), The St. Petersburg Times, The Buffalo News, Media General Inc. (MEG), Pittsburgh Post-Gazette and Omaha World-Herald.
Newspaper National Network LP is the primary nationwide sales and marketing network for newspapers, both print and digital, in most national categories of advertising including packaged goods, insurance, general merchandise, pharmaceutical and business products. As the “one-stop point of contact” with national advertisers, NNN is dedicated to strengthening brands, improving effectiveness, reducing costs, and improving advertiser return on investment from national newspaper media campaigns. NNN is headquartered in New York, with offices in Chicago, Los Angeles and San Francisco. More information about NNN can be found at www.nnnlp.com.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.