News Release
May 8, 2006
Newspaper National Network and Centro Announce Major Strategic Alliance
Partnership Enables Precise Cross-Media Marketing across America's Newspapers and Local Interactive Media Properties
New York - Newspaper National Network, LP, a sales and marketing partnership of America's leading newspapers, today announced a strategic alliance with Centro, the leading provider of local interactive media services and technology. This alliance will enable advertisers to more readily develop and place integrated campaigns across thousands of print and online newspapers.
Local newspapers have the leading web site in 74 of 81 metropolitan markets, according to The Media Audit. Newspaper web sites reach 55 million adults each month, which is more than one-third of internet users, according to Nielsen/NetRatings as reported by NADBase. Additionally, 8 in 10 adults are reading the newspaper over the course of a week.
"This alliance brings the power of local engagement to national advertisers. In conjunction with Centro, we accentuate the extensive reach and impact that print and online newspapers provide," said Jason E. Klein, President & CEO of the Newspaper National Network.
"For more than a decade, Newspaper National Network has been a leader in helping marketers efficiently and easily place advertising in thousands of newspapers across the country which is exactly what Centro does for marketers across the web assets of the same newspapers. With NNN, we can now bring the true power of offline and online newspaper integration to national advertisers," said Shawn Riegsecker, Centro President. "NNN's efforts on behalf of the newspaper industry and their commitment to the success of their clients are exemplary. We're very excited to enter into this alliance."
About NNN:
Established in 1994, NNN is private partnership representing virtually all of the newspapers in the United States and the Newspaper Association of America. Its 23 newspaper company shareholders are: Tribune Co. (TRB), Knight Ridder (KRI), Advance Publications Inc., Gannett Co. Inc. (GCI), The New York Times CO. (NYT), Hearst Newspapers, The Washington Post Co. (WPO), The McClatchy Co. (MNI), The Chicago Sun-Times, Belo (BLC), Cox Newspapers, The Seattle Times Co., Journal Sentinel Inc., The San Diego Union-Tribune, Orange County Register, Lee Enterprises (LEE), E.W. Scripps (SSP), The St. Petersburg Times, The Buffalo News, MediaNews Group Inc., Media General Inc. (MEG), Pittsburgh Post Gazette, Omaha World-Herald.
NNN is the newspaper industry's national sales and marketing arm for categories including packaged goods, pharmaceutical, general merchandise, technology, automotive, business, and restaurants. As the "one-stop point of contact" with national advertisers, NNN is dedicated to strengthening brands, improving effectiveness, reducing costs, and improving advertiser return on investment from national newspaper campaigns. NNN is headquartered in New York, with offices in Chicago, Los Angeles and San Francisco. More information about NNN can be found at www.nnnlp.com
About Centro:
Centro provides the most comprehensive local online media planning and buying and creative services in North America. Launched in 2005, Centro, through its services and proprietary technology, efficiently facilitates the buying and selling of online advertising between and among thousands of national clients and local online publishers. Through their respective agencies, Centro services Fortune 500 clients including American Airlines, AT&T, Dell, Fidelity, Ford, MasterCard, Mercedes-Benz, Northwest Airlines, State Farm, United Airlines and Wrigley's. With offices in New York, Detroit, Dallas, San Francisco, Boston, and Los Angeles, the Chicago-based firm works with major online newspapers in the US, as well as local TV and Radio sites, alternative weeklies, business publications and internet yellow pages. For more information, please visit: www.centro.net