News Release

Angie Cunningham
Communications Manager
Phone: (212) 856-6387
E-mail: acunningham@nnnlp.com
Web site: www.nnnlp.com

Michael J. Jeary
President and COO
Phone: (212) 506-0708
E-mail: mjeary@dfjp.com

October 9, 2003

NEWSPAPER NATIONAL NETWORK LP
NEW AD CAMPAIGN BREAKS IN MAJOR TRADE MEDIA
SELECTS DELLA FEMINA ROTHSCHILD JEARY

New York — Newspaper National Network LP breaks a bold, new trade ad campaign on Monday designed to build awareness for NNN and to encourage advertisers and their agencies to redirect national media dollars from traditional media buys, such as television or magazines, to newspapers. The campaign is timely as NNN's message addresses industry hot buttons including increased television clutter and the cost-value balance of television vs. newspapers and demonstrates how NNN delivers customized solutions, with national impact for advertisers.

"Our clients and prospects are predominantly leading national advertisers who currently spend the majority of their marketing budgets in media other than newspapers, most notably, television," said Jason E. Klein, NNN's president and CEO. "We selected Della Femina Rothschild Jeary because they simply did the best job creating work for NNN that tells our clients and prospects about the power of newspapers over television as an actionable, national advertising media."

NNN is breaking the first ads from its new print campaign in major trade media including, Advertising Age, Adweek, Adcrafter, Editor & Publisher, SRDS, Automotive News and Medical Marketing & Media during the week of October 13th. The advertising agency, Della Femina Rothschild Jeary and Partners was selected as the agency of record by NNN, to spearhead this effort after it bested 3 other finalists in a two-month creative competition.

"For too long, marketers have viewed newspapers exclusively as a 'local' medium, primarily used at the end of a sales cycle to close the deal," said Michael Jeary, the agency's President and Chief Operating Officer. "It's our job to remind marketers that, by using the Newspaper National Network, newspapers become a powerful national marketing medium-effectively complementing television, magazines and radio. The fact is, 55% of adults read a newspaper daily and by advertising with NNN, brands receive the full attention of America's affluent, educated, upscale consumers. What other medium can say they do that?"

PDF's of sample ads from NNN's new campaign encouraging marketers to 'go national in newspapers, with NNN' are available upon request.

About NNN

Established in 1994, NNN is a for-profit, limited liability partnership representing virtually all of the newspapers in the United States. NNN's ownership includes the largest US newspaper publishers and the Newspaper Association of America (www.naa.org). Its 23 newspaper company shareholders are: Tribune Co. (TRB), Knight Ridder (KRI), Advance Publications Inc., Gannett Co. Inc. (GCI), The New York Times CO. (NYT), Hearst Newspapers, The Washington Post Co. (WPO), The McClatchy Co. (MNI), The Chicago Sun-Times, Belo (BLC), Cox Newspapers, The Seattle Times Co., Journal Sentinel Inc., The San Diego Union-Tribune, Orange County Register, Pulitzer Inc. (PTZ), E.W. Scripps (SSP), The St. Petersburg Times, The Buffalo News, MediaNews Group Inc., Media General Inc. (MEG), Pittsburgh Post Gazette, Omaha World-Herald.

NNN is the newspaper industry's sales and marketing arm for national advertisers in identified categories where TV, magazines and other media receive 90% or more of category advertising spending. In 2003, its categories were expanded and now include health & beauty aids, factory auto, food, pharmaceuticals, national restaurants, beverages, computers, apparel, general merchandise, insurance, home electronics, household goods, credit cards, business products, government and auto accessories.

As the "one-stop point of contact" working on behalf of its newspaper partners, NNN is dedicated to strengthening brands nationally, working to streamline costs, reduce paperwork, traffic creative and report positioning. NNN helps national advertisers to meet their overall brand awareness and product sales goals by cost effectively connecting them into a national network of newspapers. NNN. Exclusive Programs. Customized Solutions. National Impact. NNN is headquartered in New York, with offices in Chicago, Detroit, Los Angeles and San Francisco. More information about NNN can be found at www.nnnlp.com.

Current DFRJ Clients

AT&T Wireless • Baruch College • Citymeals-On-Wheels • CJ Foundation for SIDS •Coty Beauty U. S. • Bedell Cellars/Corey Creek Vineyards • Financial Security Assurance • MMC (Marsh & McLennan Companies) • Marsh Inc. • Meredith Corporation • Newspaper National Network • Newsweek Magazine • Purdue Pharma. • Pearson PLC • St. Vincent's Catholic Medical Center • World Medical Leaders • Wella's Yardley of London