News Release

Contact Information:

Angie Cunningham
Communications Manager
Phone: (212) 856-6387
E-mail: acunningham@nnnlp.com
Web site: www.nnnlp.com

May 26, 2004

NEWSPAPER NATIONAL NETWORK LAUNCHES NEW
TOP 25 AND TOP 100 MARKET CODES.

NNN Top 25 Reaches 53 Million Daily

New York – Newspaper National Network LP announces the launch of four new MRI codes to enable advertisers to more readily evaluate the broad reach provided by multi-market newspaper buys.

“NNN Top 25 Daily” covers all NNN newspapers in the top 25 DMAs, and has a daily readership of 53.3 million. The new code supplements the “any daily newspaper” code with a benchmark that advertisers can actually purchase through NNN’s networked buy. The code can be accessed by any MRI client, and can be used to compare the reach, demographics, and purchasing behavior of an NNN buy versus a competitive media schedule.

Three other codes are also being launched: “NNN Top 25 Sunday” reaching 65.6 million; “NNN Top 100 Daily” reaching 85.4 million; “NNN Top 100 Sunday” reaching 103.0 million. All figures are from MRI’s just-released Spring 2004 study.

“At MRI we’re constantly on the lookout to develop new, meaningful tools for advertisers and the agencies”, said Kathi Love, President & CEO of Mediamark Research. “Feedback has already been great and we expect that the NNN codes will prove to be valuable and widely used by media decision makers”.

“The new codes will enable advertisers to better evaluate newspaper buys in tandem with other media,” said Jason E. Klein, CEO and President of the Newspaper National Network. “They will help newspapers get their fair share of national advertising.”

“NNN Top 25 Daily” reaches 53. 3 million every day and far surpasses the readership of leading mass magazines like Better Homes & Garden with 38.1 million and PEOPLE with 35.7 million. “NNN Top 25 Daily” also reaches a more upscale audience with a median household income of $65,452, versus, $59,685 for Better Homes & Gardens and $62,396 for PEOPLE.

Newspaper sports sections also out-deliver vertical sports magazines. There are 17.5 million men who read sports sections in “NNN Top 25 Sunday” papers, which is more than the 16.2 million men who read Sports Illustrated, the 8.4 million men who read ESPN The Magazine, and the 3.1 million men who read The Sporting News. Sources MRI Fall 2003 and MRI Spring 2004.

“NNN Top 25 Sunday” newspaper home sections out-deliver vertical shelter magazines with a reach of 11.7 million women which is more than House & Garden with 10.3 million women, Country Living with 7.8 million women and Country Home with 6.2 million women. “NNN Top 25 Sunday” home sections also reach a more upscale female audience with a median household income of $77,100, versus, $52,828 for House & Garden and $56,864 for Country Living. And, the “NNN Top 25 Daily” delivers adults with a home value of $500,000 at an index of 199. Sources MRI Fall 2003 and MRI Spring 2004.

About NNN

Established in 1994, NNN is a for-profit, limited liability partnership representing virtually all of the newspapers in the United States. NNN’s ownership includes the largest US newspaper publishers and the Newspaper Association of America (www.naa.org). Its 23 newspaper company shareholders are: Tribune Co. (TRB), Knight Ridder (KRI), Advance Publications Inc., Gannett Co. Inc. (GCI), The New York Times Co. (NYT), Hearst Newspapers, The Washington Post Co. (WPO), The McClatchy Co. (MNI), The Chicago Sun-Times, Belo (BLC), Cox Newspapers, The Seattle Times Co., Journal Sentinel Inc., The San Diego Union-Tribune, Orange County Register, Pulitzer Inc. (PTZ), E.W. Scripps (SSP), The St. Petersburg Times, The Buffalo News, MediaNews Group Inc., Media General Inc. (MEG), Pittsburgh Post Gazette, Omaha World-Herald.

NNN is the newspaper industry's sales and marketing arm for national advertisers in identified categories where TV, magazines and other media receive 90% or more of category advertising spending. In 2003, its categories were expanded and now include health & beauty aids, factory auto, food, pharmaceuticals, national restaurants, beverages, computers, apparel, general merchandise, insurance, home electronics, household goods, credit cards, business products, government and auto accessories.

As the "one-stop point of contact" working on behalf of its newspaper partners, NNN is dedicated to strengthening brands nationally, working to streamline costs, reduce paperwork, traffic creative and report positioning. NNN helps national advertisers to meet their overall brand awareness and product sales goals by cost effectively connecting them into a national network of newspapers. NNN…Exclusive Programs, Customized Solutions and National Impact. NNN is headquartered in New York, with offices in Chicago, Los Angeles and San Francisco. More information about NNN can be found at www.nnnlp.com.