Newspaper Website Users Ignite Conversations

Adults who use newspaper websites and read printed newspapers are 82% more likely to be early adopters of new products and the latest technology, as compared to newspaper website non-users.

Additionally, advertising on newspaper websites is deemed “more credible” than ads run on other online sites such as social networks or search engines.

Newspaper website users are also more likely to be asked their opinion in all product categories measured in the study; with the difference most poronounced in the categories of Fashion (+69%), Investments (+63%), and Sports (+38%). NNN can help advertisers launch brand advocacy conversations in the consumer marketplace.