Get on the List

Shoppers are spending time with their local newspaper Food Sections. A recent Gallup & Robinson study reveals that 65% of readers consult the Food Section before visiting the supermarket. An astounding 88% of the study respondents make shopping lists before going to the grocery store. In fact, 53% choose the Food Section as the single most useful source of food shopping information. Newspapers not only act as helpful reminders but also as powerful influencers over product purchase decisions. The Food Section is so valuable, that over three quarters of readers surveyed keep the Food Section in their home for two or more days.

In light of rising food and fuel costs, consumer affairs groups are stressing the importance of strategic predetermined purchases by the creation of shopping lists. This spells good news for newspaper advertisers, especially on Best Food Day. These shoppers often know what will go into their shopping carts before they reach the grocery aisles.

To learn how to get on the consumer shopping list, call Lynn Lehmkuhl at 212-856-6329 or go to nnnlp.com