Newspaper Advertising is a Leading Destination for Shoppers

• 82% of adults took action as a result of a print newspaper ad in the last 30 days.
• 80% of adults look at advertising when reading the paper.
• 77% of newspaper readers took an action as a result of a print newspaper ad in the past 30 days: 59% clipped a coupon, 52% bought something advertised and 45% visited the store.
• 59% of adults rank newspapers first as the medium used to plan shopping or make purchase decisions in the last 7 days.
• 41% of adults say newspapers are the medium used most to check out ads, more than all electronic media combined.