Newspapers Turn a Corner?

Recent reports show that the newspaper industry is gaining strength as both a consumer and advertising medium. Top researchers believe that newspapers are an effective advertising vehicle and that newspaper media drives sales and delivers ROI. Newspapers are the hub of community information and with multiple platforms, newspaper content and advertising remains at the heart of the local conversation.

The latest projections from Borrell Associates, the leading provider of local advertising research, data and strategic analysis, is a 2.4% increase in newspaper advertising in 2010 (to $36.8 billion), and low single-digit annual increases in subsequent years.