Statistics Show Consumers Prefer Newspaper Ads
Newspapers are a Highly Effective Ad Medium
- 82% of adults took action as a result of a print newspaper ad in the last 30 days
- 82% used a preprinted insert in the last 30 days
- 64% prefer to receive coupons in newspapers
- 59% rank newspapers first as the medium used to plan shopping or make purchase decision in the last 7 days
- 41% say newspapers are the medium used most to check out ads, more that all electronic media combined
Source: How America Shops and Spends, MORI Research 2009
The Media Where Consumers Go to Check Out Ads
Q: Which advertising medium, if any, do you use the most to check out ads?
Source: How America Shops and Spends, MORI 2009
Consumers Would Not Eliminate a Newspaper Ad Even if they Could
Q: From which of the following places would you be in support of eliminating marketing and advertising?
Base: Nationally representative sample of consumers ages 16+, N=1,010
Source: 2007 Yankelovich MONITOR OmniPlus