Reasons to Advertise in Newspapers
80% of Newspaper Readers Usually Look At ROP Ads
Q: Which of the following best describes how look at Newspaper Advertising
Source: How American Uses Advertising/MORI Research 2009; Base = Newspaper Readers
Newspapers are Valued Over Most Other Media
Relative Benefits of Advertising Media
| Total Adults | |||||||
|---|---|---|---|---|---|---|---|
| Newspapers | Internet | Ads in the Mail | TV | Catalogs | Radio | Magazines | |
| Primary medium when you want to check ads | 41% | 21% | 14% | 8% | 6% | 2% | 3% |
| Most valuable in planning shopping | 41 | 25 | 15 | 4 | 5 | 1 | 2 |
| Most believable and trustworthy | 35 | 13 | 9 | 8 | 11 | 2 | 3 |
| Most convenient to use | 32 | 35 | 12 | 7 | 6 | 2 | 2 |
| Most up-to-date | 31 | 39 | 9 | 8 | 3 | 2 | 2 |
Source: How America Uses Advertising/MORI Research 2009
Newspaper Ads Are Twice As Credible as Ads Placed on TV
% Agree Ads Have No Credibility
Source: 2009 Spring MRI