Why Online Newspapers?
Newspaper Websites are #5 in Overall Reach
The mass reach of newspapers is extraordinary. They are also unique in that although they have such a large reach nationally, they also are the number one local website in 23 of the top 25 markets. So either on a large or small scale, newspaper websites provide value through their quality content.
| Rank | Company | Unique Visitors 18+ (OOO) | % Reach |
|---|---|---|---|
| 1 | Yahoo! Sites | 108,638 | 74.6 |
| 2 | Google Sites | 98,955 | 68.0 |
| 3 | MSN – Windows Live | 83,721 | 57.5 |
| 4 | AOL | 79.048 | 54.3 |
| 5 | Newspapers – Aggregate* | 50,124 | 34.4 |
| 6 | Ask Network | 40,500 | 27.8 |
| 7 | NNN 25 Web Rollup* | 31,806 | 21.8 |
| 8 | Lycos Sites | 19,225 | 13.2 |
| 9 | Netscape | 6,263 | 4.3 |
| 10 | UNIVISION.com | 1,872 | 1.3 |
Source: Newspaper National Network LP comScore – April 2007 – *Net Audience - NNN Code
Users Look to Newspaper Websites for Breaking News, Local News,
Weather and Entertainment Information
Q.2: Think now about the kinds of information you look for when you visit a newspaper website.
Base: 710 Newspaper Site Visitors.
Source: Newspaper National Network LP 2007, NNN Integrated Footprint Study Conducted by Scarborough Research
The Power of Print and Online
The NNN offers comprehensive marketing opportunities for both newspapers online and offline reaching an audience with the power to purchase; about a third (31%) of online users have a household income of $100K+ (2006 Fall MRI; comScore January 2007; *NNN Top 25 = Newspapers in Top 25 Markets). Moreover, the audience looks for a credible medium to influence their opinions and buying decisions. Against other media, newspapers rank #1 in their credibility, with 42% of readers associating newspapers with having credible advertising. (NNN 2005 Media Engagement Study, Conducted by Millward Brown).
81% of Online Users Read the Printed Newspaper in the Past Week
Q.5: When was the last time you read or looked into any printed copy of the (insert newspaper name)…?
Base: 710 Newspaper Site Visitors
Source: 2007 NNN Integrated Footprint Study, Conducted by Scarborough
SFGate.com Increases the Net Reach of The San Francisco Chronicle by 23% Among Adults
Source: 2006 Scarborough Research – San Francisco