Newspaper National Network Reports Daily Newspaper Readership Gains In Top 25 Markets

Published: New York, May 31, 2005

Daily newspaper readership gained 1% in the top 25 markets to 53.8 million according to the Mediamark Research Inc. Spring 2005 release of NNN 25 readership. The Newspaper National Network NNN 25 covers all daily newspapers in the top 25 markets. Readership by women is up 2.3% versus year ago to 26.2 million. This gain follows a gain of 1.5% in the MRI Fall 2004 release of NNN 25 readership.

In fall 2003, NNN introduced new MRI codes to help advertisers and agencies to more easily compare and contrast newspaper readership versus other media. These codes supplement the "any daily newspaper" measure that has traditionally been used in MRI to evaluate media buys.

"Newspaper readership has grown for the second straight period in the top 25 markets", said Jason E. Klein, President & CEO of Newspaper National Network, LP. "This is a sign that quality circulation generates increased readership, especially among women."

NOTE: MRI recommends comparisons of Fall to Fall and Spring to Spring.

About NNN

Established in 1994, NNN is private partnership representing virtually all of the newspapers in the United States and owned by the largest US newspaper publishers and the Newspaper Association of America. NNN is the newspaper industry's national sales and marketing arm for categories including packaged goods, pharmaceutical, general merchandise, technology, automotive, business, and restaurants.

As the "one-stop point of contact" with national advertisers, NNN is dedicated to strengthening brands, improving effectiveness, reducing costs, and improving advertiser return on investment from national newspaper campaigns. NNN is headquartered in New York, with offices in Chicago, Los Angeles and San Francisco. More information about NNN can be found www.nnnlp.com.