Newspaper National Network LP Appoints
Vice President, Digital
Online Veteran Doug MacDonald Hired to Provide Digital
and Integrated Selling Solutions to Advertisers
Published: New York, March 15, 2010
Doug MacDonald, 44, has been named Vice President, Digital for the Newspaper National Network LP, Jason E. Klein, NNN President and CEO announced today. MacDonald will start with the NNN on March 22, 2010 reporting directly to Klein.
MacDonald, a media industry veteran, has been selling online for more than a decade. MacDonald’s professional background includes consultative sales, business development and management roles at Penton Media (formally Primedia Business), Family Circle Tennis Cup LLC, Working Women Network, Inc. Magazine, MacDonald Communications Corporation, NFL Properties and Cowles Business Media. Most recently, at Penton Media, MacDonald was charged with developing highly customized and optimized advertiser solutions by aggregating or segmenting traffic across Penton’s 130 websites.
"We're extremely pleased to have Doug MacDonald lead our digital team. His strong understanding of interactive models and proven ability to deliver innovative advertising solutions will be an asset to our clients,” said Klein.
"It is exciting for me to be part of the industry revolution into mobile and iTablets. I have been an avid newspaper consumer for years and welcome the opportunity to demonstrate how national advertisers will benefit from the power of the integrated print and digital newspaper footprint at the hyperlocal level", said MacDonald.
MacDonald resides in Union, New Jersey with his wife Mary and their three teenage sons. MacDonald graduated from Berklee College of Music, Boston, MA.
About NNN
Established in 1994, Newspaper National Network LP is private partnership representing virtually all of the newspapers in the United States and the Newspaper Association of America. Its 25 newspaper company shareholders are: Tribune Co. (TRB), Advance Publications Inc., Gannett Co. Inc. (GCI), The New York Times Co. (NYT), The McClatchy Co. (MNI), Hearst Newspapers, MediaNews Group Inc, The Washington Post Co. (WPO) Philadelphia Media Holdings, Chicago Sun Times, Belo (BLC), Cox Newspapers, The Seattle Times Co., Minneapolis Star Tribune, Newsday, Journal Sentinel Inc., The San Diego Union-Tribune, Freedom, Lee Enterprises (LEE), E.W. Scripps (SSP), The St. Petersburg Times, The Buffalo News, Media General Inc. (MEG) Pittsburg Post-Gazette, Omaha World-Herald.
Newspaper National Network LP is the primary nationwide sales and marketing network for newspapers, both print and digital, in most national categories of advertising including packaged goods, insurance, general merchandise, pharmaceutical and business products. As the "one-stop point of contact" with national advertisers, NNN is dedicated to strengthening brands, improving effectiveness, reducing costs, and improving advertiser return on investment from national newspaper media campaigns. NNN is headquartered in New York, with offices in Chicago, Los Angeles and San Francisco. More information about NNN can be found at www.nnnlp.com.