Target Newspaper Readers
Want to reach over half the U.S. population every day of the week? Newspapers are the answer. Better yet, as these readership numbers indicate, newspapers are a regular source of information for a majority of educated and affluent men and women. These are consumers with buying power!
Daily Habit
Most men and women read a daily or Sunday newspaper
| Gender | % Daily | % Sunday |
|---|---|---|
| Men | 53% | 57% |
| Women | 48% | 59% |
| Source: Scarborough Research, 2005 Rel 1 (Top 50 Market Report) | ||
Nationally, more than 54 million newspapers are sold daily, with an average of 2.3 readers per copy. On Sunday, more than 56 million newspapers are sold, with an average of 2.5 readers per copy.
Source: Mediamark Research Inc., Spring 2005; SRDS, Circulation 2005, Why Newspapers 2006
Buying Power
Higher household income and higher education translates to higher newspaper readership. Newspapers deliver consumers who have more buying power.
| Income | Daily | Sunday |
|---|---|---|
| 75K+ | 58% | 66% |
| 50K+ | 56% | 64% |
| 40K+ | 55% | 63% |
| Median HHI | $61,738 | $61,087 |
| Education | Daily | Sunday |
| Post Graduate | 65% | 71% |
| College Graduate | 56% | 75% |
| Some College | 53% | 62% |
| Source: Scarborough Research, 2005 Rel 1 (Top 50 Market Report) | ||
Daily Newspaper Sections Are Read
| Section | % Read |
|---|---|
| Main News | 86 |
| Local News | 83 |
| Entertainment | 63 |
| Sports | 59 |
| Business/Finance | 56 |
| Food Cooking | 54 |
| Source: Scarborough Research, 2005 Rel 1 (Top 50 Market Report) ©2006, Newspaper National Network – Phone: 866-451-4636 | |