Reasons to Advertise in Newspapers

Newspaper Readers are More Engaged

Newspapers are highly engaging

• 62% of readers are not doing any other activity when reading the newspaper
• 52% of readers read the newspaper before Noon on weekdays
• 72% of newspaper readers enjoy the newspaper reading experience
• 64% of newspaper readers would miss reading it if taken away
• 54% of newspaper readers say reading the paper is an absorbing activity

Source: NAA 2005 Media Engagement Study, 2006 Scarborough Research, NAA

Newspaper Readers Monotask

“29% of all newspaper readers were doing nothing else but reading a newspaper”

When reading, watching, listening to, accessing (media), how often are you also…

Source: NNN 2005 Media Engagement Study; Conducted by Millward Brown