Reasons to Advertise in Newspapers

Newspaper Readers Respond to Ads with Action

Newspapers are rank as the top media choice when making purchasing decisions on products and services (Scarborough 2005).

Readers find Newspapers to be the most valuable in planning their shopping

Source: How America Shops and Spends, MORI 2005

• Eight in ten (78%) of consumers say they’ve used newspaper inserts to plan
  their shopping
• Even non-readers are engaged in the newspaper. 31 percent of “non-readers” used the newspaper in some fashion over the past week, including checking sales in local stores, using a classified ad, checking movie listings or using a coupon.
• 52 percent of consumers say newspapers are where they go to check out advertisements – five more than any other medium.
• 52 percent see newspaper ads as “valuable” in planning shopping; the Internet and direct mail are second at 13 percent each.
• Nearly 80 percent have checked the sale ads and 73 percent have clipped a coupon.