Reasons to Advertise in Newspapers

Readers Trust in Newspaper Ads over other Media

Consumers are highly receptive in their feelings of advertising in newspapers.

Readers Believe Advertisements are the Most Trustworthy & Believable

Source: 2005 NAA Media Engagement Study

Has ads that are too intrusive (Agree/Strongly Agree)

Source: 2005 NAA Media Engagement Study

Primary Choice for Checking Advertising