Current Industry Research

Newspaper Demographics

Click here to visit our Market Analysis section where audience data for daily and Sunday newspapers is presented by demographics, household income and education for the top 5 U.S. markets. A full report covering the top 20 markets is also available via PDF.

Target Newspaper Readers

Click here to visit our readership section and find out where your newspaper advertising can be most effective.

Click here for NADbase Spring 2006; a useful database that provides media buyers with easy access to the latest data on the size and composition of the audience for the top U.S. daily newspapers and their Web Sites. NADbase is available in PDF or Excel formats.

The Value of Newspaper Readership

Click here to download a presentation that highlights the latest research on the value of newspaper readership.

The Newseum

Click here to visit the Newseum.

Newspaper Circulation in Top 25 Markets

Click here to see circulation data of the Top 10 Newspaper Markets.

Newspaper Readership in Top 25 Markets

Click here to see readership data of the Top 10 Newspaper Markets.

Population of Top 10 Newspaper Markets

Click here to see Population data of the Top 10 Newspaper Markets.