From Madison Avenue to Main Street marketers are increasingly realizing the importance of the local connection. The adage “Think Global, Act Local” has never been truer than it is today. Newspaper media dominates the local marketplace and these companies are developing new products such as stand-alone High School Sports sites, small business sites, local community sites to capture consumer attention in the emerging hyperlocal space.

Marketers will gain greater trust by adapting their advertising practices to reach consumers in this highly targeted space and NNN can provide media planning insights, research, strategies and innovation to help maximize impact of this community connection across sites.