NNN Presents Key Media Issue Discussions
Media Week
Engagement In A New Era
How newspapers stack up against the Internet as a news source
In today's internet-savvy world, consumers can access breaking news with a touch of their fingertips. How does this change the way consumers think about daily print newspapers? … [read more]
Presstime
National Advertising: Feeding the Billion-Dolar Baby
It took three years for national advertising in newspapers to grow from $7 billio to the $8 billion it achieved in 2004. With spending in telecommunications cooling, how long will it take to make the next billion? … [read more]
Mediaweek
A Fresh Read
More leading advertisers are taking a look at newspapers
BEYOND ALL THE BUZZ about alternatives to TV, a growing number of leading national advertisers are looking at stepping up their newspaper spending. … [read more]
Jason E. Klein
How to Develop A Winning National Selling Presentation
To be honest, many local newspaper national ad sales presentations are a real snooze. They combine a geography lesson with a pointed slam on the newspaper competition and unfortunately reinforce misconceptions that the newspaper industry is out of step. … [read more]
Jason E. Klein
How to Develop A Winning National Selling Presentation
To be honest, many local newspaper national ad sales presentations are a real snooze. They combine a geography lesson with a pointed slam on the newspaper competition and unfortunately reinforce misconceptions that the newspaper industry is out of step. … [read more]
Erwin Ephron
Engagement Explained
The Confusion is Engagement is Many Different Things.
"Engagement" is more than a search for accountability. It is a cry for help. Advertising has become more fragmented, more costly, and less effective. Many advertisers hope engagement will be the tool for making things better. A system for improving consumer response. … [read more]
The Flying Account Planner
Today’s strategic planner has broad horizons, but no proper home.
The late Stanley Pollitt, a brilliant advertising man at Boase Massimi Pollitt in the UK, is said to have invented strategic planning. More accurately he invented the strategic planner, since agencies could make fair claim to the strategy thing before Stanley. … [read more]
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