NNN Targets National Advertising Categories
Newspaper National Network targets national advertisers in categories that represent a growth opportunity for the industry.
| Category | Total Category Spending (00) | % in Newspapers | 2007 Newspaper $ (00) |
|---|---|---|---|
| National Auto | $11,586,066.9 | 9.1% | $1,052,878.7 |
| Health & Beauty Aids | $9,999,299.5 | 1.1% | $110,018.8 |
| Food (no Beverage) | $5,263,898.8 | 0.3% | $15,578.5 |
| Pharmaceutical | $4,833,837.4 | 1.2% | $57,298.9 |
| Natl Restaurants | $4,450,005.4 | 0.8% | $35,992.1 |
| Household Goods | $4,022,056.8 | 2.7% | $106,704.9 |
| Beverage | $3,343,798.5 | 1.6% | $53,350.3 |
| General | $2,911,116.9 | 1.2% | $33,833.2 |
| Apparel | $2,873,253.0 | 0.7% | $19,835.8 |
| Insurance | $2,515,832.5 | 3.5% | $87,019.2 |
| Computers | $1,858,370.5 | 5.1% | $94,360.3 |
| Hme Electron | $1,819,331.1 | 1.9% | $34,239.1 |
| Credit Cards | $1,801,467.3 | 2.8% | $50,501.6 |
| Auto Aftermarket | $992,517.5 | 3.3% | $32,368.3 |
| Business | $753,535.8 | 3.8% | $28,696.8 |
| Government | $421,307.9 | 5.5% | $23,137.8 |
| TOTAL | $59,445,695.8 | 3.1% | $1,835,814.3 |
| Source: Jan-Dec 2007 TNS Media | |||