Why Online Newspapers?
Newspaper Websites are the #1 Digital News Source
Newspaper Websites Out-Deliver News Portals
| Company | Unique Visitors 18+ (OOO) |
|---|---|
| NNN Top 25 Market Newspaper Sites | 53,040 |
| Yahoo! U.S. News | 43,057 |
| CNN.com | 32,986 |
| MSNBC.com | 31,872 |
| AOL News | 22,890 |
Source: comScore September 2009 * All Newspaper Websites Net
Newspaper Sites Lead in 21 of the Top 25 Markets
| DMA 1 -12 | DMA 13-25 |
|---|---|
| New York - NYTimes.com | Tampa/St. Petersburg – Baynews9.com |
| Los Angeles - LATimes.com | Seattle – SeattleTimes.com |
| Chicago - Chicagotribune.com | Minneapolis/St. Paul – StarTribune.com |
| Philadelphia - Philly.com | Miami/Ft. Lauderdale – Sentinel.com |
| Dallas/Ft. Worth - Dallasnews.com | Cleveland – Cleveland.com |
| San Francisco – SFGate.com | Denver – 9News.com NBC |
| Boston - Boston.com | Orlando – OrlandoSentinel.com |
| Atlanta - AJC.com | Sacramento – SacBee.com |
| Washington DC - WashingtonPost.com | Saint Louis – STLToday.com |
| Houston - Chron.com | Portland – Oregonlive.com |
| Detroit - ClickonDetroit.com – NBC 4 | Pittsburgh- Pittsburghchannel.com – ABC 4 |
| Phoenix – AZCentral.com | Charlotte – Charlotte.com |
Source: comScore September 2008 – August 2009; Average Unique Visitors 18+
Newspaper Audience is Using Both Print and Digital
81% of Newspaper Online Users also read Print Newspaper in last 7 Days
Q.5: When was the last time you read or looked into any printed copy of the (insert newspaper name)…? Base: 710 Newspaper Site Visitors
Source: 2007 NNN Integrated Footprint Study Conduced by Scarborough
Users Look to Newspaper Websites for Breaking News, Local News,
Weather and Entertainment Information
Q.2: Think now about the kinds of information you look for when you visit a newspaper website.
Base: 710 Newspaper Site Visitors.
Source: Newspaper National Network LP 2007, NNN Integrated Footprint Study Conducted by Scarborough Research
The Power of Print and Online
The NNN offers comprehensive marketing opportunities for both newspapers online and offline reaching an audience with the power to purchase; about a third (31%) of online users have a household income of $100K+ (2006 Fall MRI; comScore January 2007; *NNN Top 25 = Newspapers in Top 25 Markets). Moreover, the audience looks for a credible medium to influence their opinions and buying decisions. Against other media, newspapers rank #1 in having positive ad experiences with 56% of readers finding newspaper advertising very positive. (MPA 2009, Dynamic Logic AdReaction Study).
Online Newspapers Add Reach…
Boston.com increases the net reach of The Boston Globe by 27% among Adults
Source: 2008 Scarborough Boston Study