Newspaper Advertising: Perception vs. Reality

Perception

"Newspapers Are a Dying Breed"

Reality

"Newspapers Are Faring Better Than Primetime Network TV and the Top 25 Magazines"

Media Trends: 1995-2005 – Newspapers Are Holding Their Own

Source: Editor & Publisher Top 25 Daily Newspapers 1995 and ABC Fas – Fax March 2005; TV Dimensions 2006; MRI Pocket Piece – Fall 2005 and Fall 1995

Note: Based on Circulation of Top 25 Newspapers and Top 25 Magazines in 1999 vs. same list in 2005 and Disney Channel Magazine, McCalls and Cable Guide are no longer published.